Jonathan Cho is a product designer with over a decade of experience as a design leader at Apple, specializing in designing UI & UX for complex tools to help people be more productive and creative.
Work
Logomaker
Logomaker is an online service that provides algorithmically-designed logos to small business owners using Machine Learning.
View projectiWork for VisionOS
Designing the first set of apps for Apple Vision Pro while helping VisionOS become a powerful OS for app developers.
AMP
In the growing industry of connected fitness, amp is creating an innovative device for adaptive strength training.
View projectOlder Portfolio Work
My older projects at Dell and frog design, working with HP, Sprint, Microsoft, and more. This is viewable as a PDF.
View Older Work
Resume
Download PDFMagic Labs – New York
Principal Product Designer
April 2023 – April 2024
Magic is a leading Embedded Wallet and Wallet-As-A-Service (WAAS) provider in the Web3/blockchain space. As a principal designer, I supported both the Product Experience and Platform teams. I worked closely with Product and Engineering to add new features to our SDK, supporting the developer experience with updates to our developer dashboard, and maintained the design system.
Vistaprint – Boston
Senior Design Manager
May 2021 – January 2023
I led the Design Tools team, overseeing several key areas of focus:
Studio: Our primary DIY design platform, akin to Canva, underwent significant improvements under my leadership, including a +56% mobile conversion rate boost during A/B testing.
Logomaker: Leveraging algorithms and machine learning, we provided free, high-quality logos, disrupting the market dominated by pricey, time-consuming human-designed alternatives.
Apple – Cupertino
Design Manager, iWork
May 2015 – January 2021
I led the design direction for Apple’s iWork apps and managed a team of interaction and visual designers. We supported 22 different engineering teams to create new features for Pages, Keynote, and Numbers on Mac, iOS, and web. I worked closely with the directors of Marketing, Engineering, VP and SVP level executives at Apple to establish the product strategy, feature roadmaps, and was involved with every design decision and behavior change in the iWork apps.
Design Lead, Keynote
December 2012 – May 2015
As the lead designer of Keynote, I was responsible for the end-to-end design of new features, including outlining task workflows, drawing final icons, and creating production-ready assets and documentation to hand off to Engineering. I worked collaboratively with Marketing to define functional requirements and Engineering/QA to scope the feasibility of designs.
Senior Designer, Pro Apps
October 2010 – December 2012
I joined Apple to work on the team that designed the hardcore creativity tools for professionals, like Final Cut Pro and Logic. I helped with re-designing Final Cut Pro, based on a new concept for a more intuitive non-linear video editing workflow called “magnetic timeline”. Afterwards, I led the re-design of iMovie on Mac to also adopt the magnetic timeline.
Dell – Austin
Design Lead
June 2009 – October 2010
To compete with HP’s touchscreen computers, Dell hired the team from Frog who designed the HP touch apps. I helped start the team who was responsible for developing a suite of consumer apps that would be pre-installed on all Dell computers, tablets, and phones. I established the design language and UI system for all of Dell’s consumer software and was responsible for designing and supporting the development of many of the individual apps.
frog design – Austin
Senior Designer
June 2006 – June 2009
Working at one of the most renowned design consultancies in the world, I had the opportunity to design a wide range of products: websites, desktop apps, DVRs, GPSes, thermostats, etc. I designed touch user interfaces for HP before the advent of the iPhone, concept work for Microsoft that inspired the Zune and Windows Mobile 7 UI, and the desktop wallpaper for a special version of Windows Vista.
Rhode Island School of Design
Providence, RI
BFA, Graphic Design
2001–2006
Brown University
Providence, RI
Computer Science courses
2006
Patents
Using expanded tiles to access personal content
Display screen with graphical user interface
Identifying content via items of a navigation system
Display screen or portion thereof with graphical user interface
Adaptive user interfaces
Display screen or portion thereof with animated graphical user interface
Hand drawn animation motion paths
Linked text boxes
Electronic device or portion thereof with graphical user interface
Publishing Media Content to Virtual Movie Theatres
Display screen or portion thereof with graphical user interface
Display screen or portion thereof with graphical user interface
Presentation Features for Performing Operations and Selecting Content
Techniques for automatically mitigating overlapping labels associated with pie charts